1
IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Platform161 is clearly lagging behind, losing to IVW in all segments.
1
IVW has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Computers Electronics & Technology, Sports and 19 other categories.
2
Platform161 is leading in Vehicles.
1
IVW is leading in most countries, including Germany, United States, China, Japan and 80 other countries.
2
Platform161 is leading in Netherlands, Sweden, Bulgaria, Belgium and 10 other countries.