Market Share by Top Websites

1 PubMatic is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, IVW is still behind PubMatic in all market share segments.

Websites Categories

1 PubMatic has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, News & Media, Music & Audio and 151 other categories.

2 IVW is leading in Business & Industry, Internet & Telecom, Adult, Shopping and 80 other categories.


1 PubMatic is leading in most countries, including United States, Japan, France, Russia and 165 other countries.

2 IVW is leading in Germany, Brazil, Netherlands, Colombia and 53 other countries.