Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 PubMatic is leading in Top 1M Sites.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Adult, Shopping and 160 other categories.

2 PubMatic is leading in Arts & Entertainment, People & Society, Computer & Electronics, News & Media and 61 other categories.

Geography

1 IVW is leading in most countries, including United States, Germany, United Kingdom, Russia and 101 other countries.

2 PubMatic is leading in India, Spain, Indonesia, Mexico and 60 other countries.