Market Share by Top Websites

1 IVW is leading in Top 10K Sites and The Entire Web.

2 PubMatic is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 169 other categories.

2 PubMatic is leading in People & Society, Computer & Electronics, News & Media, Software and 52 other categories.

Geography

1 IVW is leading in most countries, including United States, Germany, Russia, United Kingdom and 92 other countries.

2 PubMatic is leading in India, Brazil, Indonesia, Spain and 77 other countries.