Market Share by Top Websites

1 IVW is leading in The Entire Web.

2 PubMatic is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 161 other categories.

2 PubMatic is leading in People & Society, Computer & Electronics, News & Media, Software and 58 other categories.

Geography

1 IVW is leading in most countries, including Germany, United States, Russia, United Kingdom and 85 other countries.

2 PubMatic is leading in India, Japan, Indonesia, Brazil and 77 other countries.