Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, ReCreativ is clearly lagging behind, losing to IVW in all segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including News & Media, Computers Electronics & Technology, Sports, Games and 16 other categories.

2 ReCreativ is leading in Arts & Entertainment, Home & Garden, E-commerce & Shopping and Lifestyle.

Geography

1 IVW is leading in most countries, including Germany, United States, China, Japan and 87 other countries.

2 ReCreativ is leading in Russia, Ukraine, Belarus, Kazakhstan and 3 other countries.