1
IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Sanoma is clearly lagging behind, losing to IVW in all segments.
1
IVW has better usage coverage in more websites categories. Including Arts & Entertainment, Computers Electronics & Technology, Sports, Games and 16 other categories.
2
Sanoma is leading in News & Media, Vehicles, E-commerce & Shopping and Law & Government.
1
IVW is leading in most countries, including Germany, United States, China, Japan and 79 other countries.
2
Sanoma is leading in Romania, Belgium, Finland, Portugal and 10 other countries.