Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Smowtion is clearly lagging behind, losing to IVW in all segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Adult, Shopping and 169 other categories.

2 Smowtion is leading in Arts & Entertainment, People & Society, News & Media, TV & Video and 53 other categories.


1 IVW is leading in most countries, including Germany, United States, United Kingdom, Russia and 121 other countries.

2 Smowtion is leading in Argentina, Mexico, Spain, Peru and 27 other countries.