1
IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Sprinkle is clearly lagging behind, losing to IVW in all segments.
1
IVW has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Computers Electronics & Technology, Sports and 16 other categories.
2
Sprinkle is leading in Reference Materials, Lifestyle, Pets & Animals and E-commerce & Shopping.
1
IVW is leading in most countries, including Germany, United States, China, Japan and 85 other countries.
2
Sprinkle is leading in Norway, Netherlands, Slovakia, Sweden and 7 other countries.