Market Share by Top Websites

1 IVW is leading in The Entire Web.

2 TradeDesk is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 206 other categories.

2 TradeDesk is leading in Technology News, Universities & Colleges, Banking, Automotive Industry and 20 other categories.

Geography

1 IVW is leading in most countries, including Germany, Brazil, Russia, Netherlands and 188 other countries.

2 TradeDesk is leading in United States, Australia, Canada, Norway and 15 other countries.