Market Share by Top Websites

1 IVW is leading in The Entire Web.

2 TradeDesk is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 176 other categories.

2 TradeDesk is leading in News & Media, Health, Technology News, Finance and 43 other categories.

Geography

1 IVW is leading in most countries, including Germany, United Kingdom, Russia, Brazil and 134 other countries.

2 TradeDesk is leading in United States, Canada, Australia, Netherlands and 18 other countries.