Market Share by Top Websites

1 IVW is leading in Top 10K Sites and The Entire Web.

2 TradeDesk is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 183 other categories.

2 TradeDesk is leading in News & Media, Food & Drink, Finance, Technology News and 43 other categories.

Geography

1 IVW is leading in most countries, including Germany, Russia, United Kingdom, Brazil and 138 other countries.

2 TradeDesk is leading in United States, Canada, Australia, Viet Nam and 21 other countries.