Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 TradeDoubler is leading in Top 1M Sites.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Adult, Autos & Vehicles, Search Engine and 130 other categories.

2 TradeDoubler is leading in People & Society, Arts & Entertainment, Travel, Internet & Telecom and 88 other categories.

Geography

1 IVW is leading in most countries, including United States, Germany, United Kingdom, Russia and 115 other countries.

2 TradeDoubler is leading in France, Italy, Sweden, Spain and 44 other countries.