Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeDoubler is clearly lagging behind, losing to IVW in all segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Adult, Autos & Vehicles and 153 other categories.

2 TradeDoubler is leading in People & Society, Arts & Entertainment, Travel, Shopping and 74 other categories.

Geography

1 IVW is leading in most countries, including Germany, United States, Russia, United Kingdom and 119 other countries.

2 TradeDoubler is leading in France, Sweden, Italy, Spain and 53 other countries.