Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeDoubler is still behind IVW in all market share segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 206 other categories.

2 TradeDoubler is leading in People & Society, Travel, Tourism, Science and 22 other categories.


1 IVW is leading in most countries, including Germany, Brazil, United States, Russia and 164 other countries.

2 TradeDoubler is leading in Netherlands, France, Poland, Sweden and 40 other countries.