Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeDoubler is clearly lagging behind, losing to IVW in all segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 202 other categories.

2 TradeDoubler is leading in People & Society, Travel, Tourism, News & Media and 27 other categories.


1 IVW is leading in most countries, including Germany, Brazil, United States, Russia and 172 other countries.

2 TradeDoubler is leading in Netherlands, Poland, France, Sweden and 35 other countries.