Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, TradeTracker is still behind IVW in all market share segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 193 other categories.

2 TradeTracker is leading in People & Society, Travel, Tourism, Accommodation & Hotels and 27 other categories.


1 IVW is leading in most countries, including Germany, United States, United Kingdom, Russia and 142 other countries.

2 TradeTracker is leading in Netherlands, Hungary, Finland, Belgium and 11 other countries.