Market Share by Top Websites

1 TradeTracker is leading in Top 1M Sites and The Entire Web.

2 IVW is leading in Top 10K Sites and Top 100K Sites.

Websites Categories

1 TradeTracker has better usage coverage in more websites categories. Including Travel & Tourism, E-commerce & Shopping, Lifestyle, Computers Electronics & Technology and 12 other categories.

2 IVW is leading in News & Media, Arts & Entertainment, Games, Adult and 4 other categories.

Geography

1 TradeTracker is leading in most countries, including Netherlands, Belgium, Spain, Italy and 64 other countries.

2 IVW is leading in Germany, China, Japan, Austria and 31 other countries.