Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, TradeTracker is clearly lagging behind, losing to IVW in all segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 196 other categories.

2 TradeTracker is leading in Travel, People & Society, Tourism, Accommodation & Hotels and 28 other categories.


1 IVW is leading in most countries, including Germany, United States, Russia, United Kingdom and 145 other countries.

2 TradeTracker is leading in Netherlands, Finland, Belgium, Poland and 15 other countries.