Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Vibrant Ads is clearly lagging behind, losing to IVW in all segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 208 other categories.

2 Vibrant Ads is leading in People & Society, News & Media, Software, Technology News and 21 other categories.

Geography

1 IVW is leading in most countries, including Germany, Brazil, United States, Russia and 175 other countries.

2 Vibrant Ads is leading in France, Canada, Australia, Israel and 27 other countries.