Market Share by Top Websites

1 IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Vibrant Ads is clearly lagging behind, losing to IVW in all segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Adult, Shopping and 152 other categories.

2 Vibrant Ads is leading in People & Society, Arts & Entertainment, News & Media, Computer & Electronics and 70 other categories.

Geography

1 IVW is leading in most countries, including United States, Germany, United Kingdom, Russia and 138 other countries.

2 Vibrant Ads is leading in Indonesia, Nigeria, Tanzania, Cameroon and 21 other countries.