1
IVW is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.
2
In terms of market share, Yahoo Overture is clearly lagging behind, losing to IVW in all segments.
1
IVW has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Sports, Games and 15 other categories.
2
Yahoo Overture is leading in Computers Electronics & Technology, Food & Drink, Science & Education, E-commerce & Shopping and one other category.
1
IVW is leading in most countries, including Germany, United States, China, United Kingdom and 74 other countries.
2
Yahoo Overture is leading in Japan, South Korea, Philippines, Taiwan and 18 other countries.