Market Share by Top Websites

1 IVW is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, YuMe is clearly lagging behind, losing to IVW in all segments.

Websites Categories

1 IVW has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Internet & Telecom, Adult and 221 other categories.

2 YuMe is leading in People & Society, Cooking & Recipes, Animation & Comics, Crafts and 5 other categories.


1 IVW is leading in most countries, including Germany, United States, Russia, Brazil and 155 other countries.

2 YuMe is leading in France, Italy, Congo Republic, Congo and 17 other countries.