Market Share by Top Websites

1 Klarna is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Kagi is still behind Klarna in all market share segments.

Websites Categories

1 Klarna has better usage coverage in more websites categories. Including Shopping, Business & Industry, Clothing, Marketing & Advertising and 151 other categories.

2 Kagi is leading in Computer & Electronics, Software, Education, Programming and 14 other categories.


1 Klarna is leading in most countries, including Sweden, Germany, Norway, Finland and 46 other countries.

2 Kagi is leading in United States, Japan, India, Canada and 30 other countries.