In terms of market share, Kanoodle is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 39 other categories.
Kanoodle is leading in Finance, Shopping, Sports, Investing and 28 other categories.
Kitara Media is leading in most countries, including Egypt, Canada, India, France and 22 other countries.
Kanoodle is leading in United States, Kenya, Ukraine, Malaysia and one other country.