In terms of market share, Kanoodle is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 38 other categories.
Kanoodle is leading in Finance, Shopping, Investing, Health and 26 other categories.
Kitara Media is leading in most countries, including India, Canada, France, Mexico and 26 other countries.
Kanoodle is leading in United States, Germany and Viet Nam.