In terms of market share, Kanoodle is clearly lagging behind, losing to Kitara Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 39 other categories.
Kanoodle is leading in Finance, Shopping, Sports, Investing and 27 other categories.
Kitara Media is leading in most countries, including Canada, India, Italy, Malaysia and 17 other countries.
Kanoodle is leading in United States, Korea Republic, New Zealand, Nigeria and 4 other countries.