Market Share by Top Websites

1 Lijit is leading in Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kanoodle is clearly lagging behind, losing to Lijit in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 153 other categories.

2 Kanoodle is leading in Sports, Grants & Scholarships, Engineering & Technology and Volleyball.

Geography

1 Lijit is leading in most countries, including United States, India, Indonesia, Canada and 67 other countries.

2 Kanoodle is leading in Portugal and Saudi Arabia.