In terms of market share, Kanoodle is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.
Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 91 other categories.
Kanoodle is leading in People & Society, Investing, Religion & Spirituality, News & Media and 13 other categories.
Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 32 other countries.
Kanoodle is leading in South Africa, Afghanistan, Finland and Peru.