Market Share by Top Websites

1 Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kanoodle is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 90 other categories.

2 Kanoodle is leading in People & Society, Investing, News & Media, Religion & Spirituality and 16 other categories.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United States, Great Britain, France, Canada and 30 other countries.

2 Kanoodle is leading in Switzerland, Belgium, Italy, Israel and 8 other countries.