In terms of market share, Kanoodle is clearly lagging behind, losing to Open AdExchange in all segments.
Kanoodle has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Finance, Shopping and 43 other categories.
Open AdExchange is leading in Business & Industry, Marketing & Advertising, Music & Audio, Real Estate and 11 other categories.
Kanoodle is leading in most countries, including United States, India, Canada, Russia and 11 other countries.
Open AdExchange is leading in Denmark, Norway and Sweden.