In terms of market share, Kanoodle is clearly lagging behind, losing to Open AdExchange in all segments.
Kanoodle has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Finance, Computer & Electronics and 38 other categories.
Open AdExchange is leading in Business & Industry, Marketing & Advertising, Real Estate, Music & Audio and 9 other categories.
Kanoodle is leading in most countries, including United States, Canada, Zimbabwe, Bosnia and 9 other countries.
Open AdExchange is leading in Denmark, Australia, Sweden and United Kingdom.