In terms of market share, Kanoodle is clearly lagging behind, losing to Open AdExchange in all segments.
Kanoodle has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Finance, Shopping and 46 other categories.
Open AdExchange is leading in Business & Industry, Marketing & Advertising, Travel, Real Estate and 13 other categories.
Kanoodle is leading in most countries, including United States, United Kingdom, South Africa, India and 7 other countries.
Open AdExchange is leading in Denmark, Sweden, Ukraine, Romania and one other country.