Market Share by Top Websites

1 Open AdExchange is leading in Top 1M Sites.

2 In terms of market share, Kanoodle is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Kanoodle has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Finance, Shopping and 48 other categories.

2 Open AdExchange is leading in Business & Industry, Marketing & Advertising, Travel, Real Estate and 14 other categories.

Geography

1 Kanoodle is leading in most countries, including United States, Japan, Mexico, United Kingdom and 9 other countries.

2 Open AdExchange is leading in Denmark, Sweden and Thailand.