Market Share by Top Websites

1 Open AdExchange is leading in Top 100K Sites.

2 In terms of market share, Kanoodle is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Kanoodle has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Finance, Shopping and 38 other categories.

2 Open AdExchange is leading in Business & Industry, Marketing & Advertising, Music & Audio, Real Estate and 10 other categories.


1 Kanoodle is leading in most countries, including United States, Canada, Viet Nam, Poland and 5 other countries.

2 Open AdExchange is leading in Denmark, Guatemala and Sweden.