In terms of market share, Kanoodle is clearly lagging behind, losing to Open AdExchange in all segments.
Kanoodle has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Finance, Shopping and 48 other categories.
Open AdExchange is leading in Business & Industry, Marketing & Advertising, Travel, Real Estate and 14 other categories.
Kanoodle is leading in most countries, including United States, Canada, Ukraine, Eritrea and 10 other countries.
Open AdExchange is leading in Denmark, United Arab Emirates, Sweden and Croatia.