In terms of market share, Kanoodle is clearly lagging behind, losing to Open AdExchange in all segments.
Kanoodle has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Finance, Shopping and 47 other categories.
Open AdExchange is leading in Business & Industry, Marketing & Advertising, Travel, Real Estate and 14 other categories.
Kanoodle is leading in most countries, including United States, Italy, India, Canada and 6 other countries.
Open AdExchange is leading in Denmark, Sweden, Ukraine, Russia and 3 other countries.