Market Share by Top Websites

2 In terms of market share, Kanoodle is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Kanoodle has better usage coverage in more websites categories. Including Community & Society, Gambling, Law & Government and Travel & Tourism.

2 Open AdExchange is leading in Computers Electronics & Technology, Finance, Home & Garden and Jobs & Career.

Geography

1 Kanoodle is leading in most countries, including United States, Argentina and Spain.

2 Open AdExchange is leading in Denmark and Sweden.