In terms of market share, Kanoodle is clearly lagging behind, losing to Open AdExchange in all segments.
Kanoodle has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, Finance, Shopping and 48 other categories.
Open AdExchange is leading in Business & Industry, Marketing & Advertising, Travel, Music & Audio and 15 other categories.
Kanoodle is leading in most countries, including United States, Canada, Great Britain, Brazil and 25 other countries.
Open AdExchange is leading in Denmark, Norway, Sweden, Faeroe Islands and 2 other countries.