In terms of market share, Katana is clearly lagging behind, losing to TiviClick in all segments.
TiviClick has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Software, Business Services and 7 other categories.
Katana is leading in People & Society, Internet & Telecom, Marketing & Advertising, Arts & Entertainment and 6 other categories.
Katana is leading in most countries, including Taiwan, Japan, France, Hong Kong and 4 other countries.
TiviClick is leading in Israel, Germany and Venezuela.