Market Share by Top Websites

1 MSN Ads is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 In terms of market share, Kelkoo is clearly lagging behind, losing to MSN Ads in all segments.

Websites Categories

1 MSN Ads has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 111 other categories.

2 Kelkoo is leading in Children.


1 MSN Ads is leading in most countries, including United States, India, United Kingdom, Italy and 31 other countries.

2 Kelkoo is leading in France, Norway, Portugal, Spain and 4 other countries.