Market Share by Top Websites

2 Kelkoo is leading in Top 100K Sites and Top 1M Sites.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, People & Society and 27 other categories.

2 Kelkoo hasn't got a lead over Open AdExchange in any websites category.

Geography

1 Open AdExchange is leading in most countries, including Denmark, Norway and United Kingdom.

2 Open AdExchange is leading in Denmark, Norway and United Kingdom.