Market Share by Top Websites

2 In terms of market share, Kelkoo is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Open AdExchange has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, People & Society, Shopping and 26 other categories.

2 Kelkoo hasn't got a lead over Open AdExchange in any websites category.

Geography

1 Open AdExchange is leading in most countries, including Denmark, United States, Sweden, Italy and one other country.

2 Kelkoo is leading in Netherlands, Poland and Norway.