Market Share by Top Websites

1 Lotame is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kenshoo is clearly lagging behind, losing to Lotame in all segments.

Websites Categories

1 Lotame has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 214 other categories.

2 Kenshoo is leading in Car Buying, Construction & Maintenance, Automotive Industry, Insurance and 9 other categories.

Geography

1 Lotame is leading in most countries, including United States, Indonesia, Brazil, Italy and 195 other countries.

2 Kenshoo is leading in Bosnia, Maldives, Aruba, American Samoa and 2 other countries.