Market Share by Top Websites

1 Omniture is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Kenshoo is still behind Omniture in all market share segments.

Websites Categories

1 Omniture has better usage coverage in more websites categories. Including Business & Industry, Autos & Vehicles, Arts & Entertainment, Shopping and 221 other categories.

2 Kenshoo is leading in Search Engine, Classifieds, Publications, Fashion & Modeling and 7 other categories.


1 Omniture is leading in most countries, including United States, Italy, Brazil, Germany and 213 other countries.

2 Kenshoo is leading in British Indian Ocean Territory, Vanuatu and Norfolk Island.