Market Share by Top Websites

1 Signal is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kenshoo is clearly lagging behind, losing to Signal in all segments.

Websites Categories

1 Kenshoo has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Internet & Telecom, People & Society and 124 other categories.

2 Signal is leading in Autos & Vehicles, Travel, Accommodation & Hotels, Car Buying and 65 other categories.


1 Signal is leading in most countries, including United States, Germany, Brazil, Japan and 120 other countries.

2 Kenshoo is leading in Bosnia, Iran, Bangladesh, Mongolia and 6 other countries.