Market Share by Top Websites

1 Kenshoo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Kenshoo in all segments.

Websites Categories

1 Kenshoo has better usage coverage in more websites categories. Including Business & Industry, Shopping, Autos & Vehicles, Arts & Entertainment and 185 other categories.

2 Unica is leading in Financial Management, Investing, Gambling, Military & Defense and 11 other categories.


1 Kenshoo is leading in most countries, including United States, United Kingdom, India, France and 58 other countries.

2 Unica is leading in Germany, Canada, Italy, Australia and 42 other countries.