Market Share by Top Websites

1 Kenshoo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Kenshoo in all segments.

Websites Categories

1 Kenshoo has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Autos & Vehicles and 198 other categories.

2 Unica is leading in Investing, Gambling, Conditions & Diseases, Military & Defense and 8 other categories.


1 Kenshoo is leading in most countries, including United States, United Kingdom, British Indian Ocean Territory, Italy and 114 other countries.

2 Unica is leading in China, Tonga, Luxembourg, Ecuador and 19 other countries.