Market Share by Top Websites

1 Kenshoo is leading in Top 10K Sites, Top 1M Sites and The Entire Web.

2 Unica is leading in Top 100K Sites.

Websites Categories

1 Kenshoo has better usage coverage in more websites categories. Including Business & Industry, Shopping, Autos & Vehicles, Arts & Entertainment and 187 other categories.

2 Unica is leading in Financial Management, Investing, Gambling, Military & Defense and 13 other categories.

Geography

1 Kenshoo is leading in most countries, including United States, United Kingdom, Brazil, India and 81 other countries.

2 Unica is leading in Germany, Canada, Italy, Japan and 23 other countries.