Market Share by Top Websites

1 Kenshoo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to Kenshoo in all segments.

Websites Categories

1 Kenshoo has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Shopping, Autos & Vehicles and 200 other categories.

2 Unica is leading in Investing, Gambling, Conditions & Diseases, Military & Defense and 7 other categories.

Geography

1 Kenshoo is leading in most countries, including United States, United Kingdom, Russia, Italy and 97 other countries.

2 Unica is leading in Netherlands, Thailand, Switzerland, Ireland and 21 other countries.