Market Share by Top Websites

1 Paddle is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kickfurther is clearly lagging behind, losing to Paddle in all segments.

Websites Categories

1 Paddle has better usage coverage in more websites categories. Including Computer & Electronics, Software, Arts & Entertainment, Internet & Telecom and 19 other categories.

2 Kickfurther is leading in Real Estate, Agriculture & Forestry, Social Network and Online Marketing.


1 Paddle is leading in most countries, including United States, United Kingdom, Germany, Japan and 22 other countries.

2 Kickfurther is leading in Bangladesh and Malaysia.