Market Share by Top Websites

1 Nielsen NetRatings is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, KissMetrics is clearly lagging behind, losing to Nielsen NetRatings in all segments.

Websites Categories

1 Nielsen NetRatings has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, Sports and 16 other categories.

2 KissMetrics is leading in Internet & Telecom, Computer & Electronics, Career & Education and Finance.

Geography

1 Nielsen NetRatings is leading in most countries, including United States, Italy, Australia, Russia and 108 other countries.

2 KissMetrics is leading in India, Japan, Ukraine, Romania and 56 other countries.