Market Share by Top Websites

1 Nielsen NetRatings is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, KissMetrics is clearly lagging behind, losing to Nielsen NetRatings in all segments.

Websites Categories

1 Nielsen NetRatings has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Arts & Entertainment, Food & Drink and 174 other categories.

2 KissMetrics is leading in Internet & Telecom, Online Marketing, Computer & Electronics, Software and 45 other categories.

Geography

1 KissMetrics is leading in most countries, including United States, India, United Kingdom, Russia and 105 other countries.

2 Nielsen NetRatings is leading in Italy, Australia, Spain, Bulgaria and 52 other countries.