Market Share by Top Websites

1 Nielsen NetRatings is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, KissMetrics is still behind Nielsen NetRatings in all market share segments.

Websites Categories

1 Nielsen NetRatings has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Arts & Entertainment, People & Society and 183 other categories.

2 KissMetrics is leading in Internet & Telecom, Online Marketing, Computer & Electronics, Software and 38 other categories.


1 KissMetrics is leading in most countries, including United States, United Kingdom, India, Russia and 94 other countries.

2 Nielsen NetRatings is leading in Italy, Australia, Spain, Bulgaria and 79 other countries.