Market Share by Top Websites

1 Nielsen NetRatings is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, KissMetrics is still behind Nielsen NetRatings in all market share segments.

Websites Categories

1 Nielsen NetRatings has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, People & Society and 126 other categories.

2 KissMetrics is leading in Internet & Telecom, Marketing & Advertising, Online Marketing, Computer & Electronics and 84 other categories.

Geography

1 Nielsen NetRatings is leading in most countries, including Italy, United States, Australia, Russia and 95 other countries.

2 KissMetrics is leading in India, Netherlands, Japan, Ukraine and 80 other countries.