KissMetrics
25,386 websites

KissMetrics offers both free and paid options

http://kissmetrics.com

KISSmetrics is a powerful web analytics solution that helps you to increase customer acquisition and retention rates, make smarter business decisions, and boost your bottom line.

VS

Nielsen NetRatings
52,101 websites

Nielsen NetRatings costs money

http://nielsen.com

Nielsen is a leading global provider of information and insights into what consumers watch and buy. Nielsen is a information and measurement company with leading market positions in marketing and consumer information, television and othe...

Market Share by Top Websites

1 Nielsen NetRatings is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, KissMetrics is clearly lagging behind, losing to Nielsen NetRatings in all segments.

Websites Categories

1 Nielsen NetRatings has better usage coverage in more websites categories. Including Games, Arts & Entertainment, News & Media, Sports and 14 other categories.

2 KissMetrics is leading in Computers Electronics & Technology, Business & Consumer Services, Finance, Jobs & Career and 2 other categories.

Geography

1 Nielsen NetRatings is leading in most countries, including United States, Italy, Australia, United Kingdom and 99 other countries.

2 KissMetrics is leading in India, France, Spain, Netherlands and 48 other countries.