Market Share by Top Websites

1 Nielsen NetRatings is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 KissMetrics is leading in Top 1M Sites.

Websites Categories

1 Nielsen NetRatings has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Arts & Entertainment, People & Society and 183 other categories.

2 KissMetrics is leading in Internet & Telecom, Online Marketing, Computer & Electronics, Software and 36 other categories.

Geography

1 KissMetrics is leading in most countries, including United Kingdom, India, Russia, Brazil and 108 other countries.

2 Nielsen NetRatings is leading in Italy, United States, Australia, Spain and 72 other countries.