Market Share by Top Websites

1 Nielsen NetRatings is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 KissMetrics is leading in Top 1M Sites.

Websites Categories

1 Nielsen NetRatings has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Marketing & Advertising, People & Society and 180 other categories.

2 KissMetrics is leading in Internet & Telecom, Online Marketing, Computer & Electronics, Software and 34 other categories.

Geography

1 KissMetrics is leading in most countries, including Great Britain, Russia, India, Palestinian Territories and 129 other countries.

2 Nielsen NetRatings is leading in Italy, United States, Bulgaria, Australia and 63 other countries.