Market Share by Top Websites

1 Nielsen NetRatings is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 KissMetrics is leading in Top 1M Sites.

Websites Categories

1 Nielsen NetRatings has better usage coverage in more websites categories. Including Business & Industry, Marketing & Advertising, Arts & Entertainment, Food & Drink and 175 other categories.

2 KissMetrics is leading in Internet & Telecom, Online Marketing, Computer & Electronics, Software and 44 other categories.

Geography

1 KissMetrics is leading in most countries, including United States, United Kingdom, India, Russia and 105 other countries.

2 Nielsen NetRatings is leading in Italy, Australia, Spain, Bulgaria and 62 other countries.