Market Share by Top Websites

1 Nielsen NetRatings is leading in Top 10K Sites, Top 100K Sites and The Entire Web.

2 KissMetrics is leading in Top 1M Sites.

Websites Categories

1 Nielsen NetRatings has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, News & Media, People & Society and 132 other categories.

2 KissMetrics is leading in Internet & Telecom, Marketing & Advertising, Online Marketing, Computer & Electronics and 86 other categories.

Geography

1 KissMetrics is leading in most countries, including United Kingdom, India, Canada, Netherlands and 97 other countries.

2 Nielsen NetRatings is leading in Italy, United States, Australia, Spain and 79 other countries.