Market Share by Top Websites

1 KissMetrics is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 Despite its recent growth, Unica is still behind KissMetrics in all market share segments.

Websites Categories

1 KissMetrics has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Marketing & Advertising, Online Marketing and 201 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Automotive Industry, Conditions & Diseases and 9 other categories.

Geography

1 KissMetrics is leading in most countries, including United States, United Kingdom, India, Russia and 170 other countries.

2 Unica is leading in Swaziland, Reunion, Vanuatu and Madagascar.