Market Share by Top Websites

1 KissMetrics is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Unica is clearly lagging behind, losing to KissMetrics in all segments.

Websites Categories

1 KissMetrics has better usage coverage in more websites categories. Including Business & Industry, Internet & Telecom, Marketing & Advertising, Online Marketing and 201 other categories.

2 Unica is leading in Autos & Vehicles, Car Buying, Automotive Industry, Military & Defense and 8 other categories.

Geography

1 KissMetrics is leading in most countries, including United States, United Kingdom, India, Russia and 145 other countries.

2 Unica is leading in Puerto Rico, Uruguay, Nicaragua, Saint Vincent and 2 other countries.