Market Share by Top Websites

1 LiftDNA is leading in Top 100K Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to LiftDNA in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 47 other categories.

2 LiftDNA is leading in Humor, Marketing & Advertising, Financial Management, Social Network and 2 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, India, Canada, Brazil and 17 other countries.

2 LiftDNA is leading in Germany, China, France, Turkey and 8 other countries.