In terms of market share, Kitara Media is clearly lagging behind, losing to LiftDNA in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 47 other categories.
LiftDNA is leading in Relationships & Dating, Social Network, Financial Management, Marketing & Advertising and one other category.
Kitara Media is leading in most countries, including United States, India, Canada, France and 28 other countries.
LiftDNA is leading in Ireland, Taiwan, China, Bulgaria and 4 other countries.