Kitara Media is leading in Top 100K Sites.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 41 other categories.
LiftDNA is leading in Health, Social Network, Relationships & Dating, Football and one other category.
Kitara Media is leading in most countries, including United States, India, Canada, Brazil and 25 other countries.
LiftDNA is leading in China, Denmark, Argentina, Netherlands and 4 other countries.