In terms of market share, Kitara Media is clearly lagging behind, losing to LiftDNA in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 48 other categories.
LiftDNA is leading in Marketing & Advertising, Social Network, Financial Management, Humor and one other category.
Kitara Media is leading in most countries, including United States, India, Germany, United Kingdom and 51 other countries.
LiftDNA is leading in Tuvalu, Ukraine, Tokelau and Montenegro.