In terms of market share, Kitara Media is clearly lagging behind, losing to LiftDNA in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, People & Society, Computer & Electronics and 14 other categories.
LiftDNA is leading in Business & Industry, Humor, Internet & Telecom and Financial Management.
Kitara Media is leading in most countries, including United States, Canada, Brazil, United Kingdom and 7 other countries.
LiftDNA is leading in Tuvalu, South Korea, France, South Africa and 5 other countries.