In terms of market share, Kitara Media is clearly lagging behind, losing to LiftDNA in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 46 other categories.
LiftDNA is leading in Finance, Marketing & Advertising, Financial Management, Social Network and 3 other categories.
Kitara Media is leading in most countries, including United States, Canada, Brazil, Singapore and 15 other countries.
LiftDNA is leading in China, Spain, Poland, Bulgaria and 10 other countries.