Market Share by Top Websites

2 In terms of market share, Kitara Media is clearly lagging behind, losing to LiftDNA in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 48 other categories.

2 LiftDNA is leading in Marketing & Advertising, Social Network, Financial Management, Humor and one other category.

Geography

1 Kitara Media is leading in most countries, including United States, India, Germany, United Kingdom and 51 other countries.

2 LiftDNA is leading in Tuvalu, Ukraine, Tokelau and Montenegro.