Market Share by Top Websites

2 In terms of market share, Kitara Media is clearly lagging behind, losing to LiftDNA in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 46 other categories.

2 LiftDNA is leading in Finance, Marketing & Advertising, Financial Management, Social Network and 3 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, Brazil, Singapore and 15 other countries.

2 LiftDNA is leading in China, Spain, Poland, Bulgaria and 10 other countries.