Market Share by Top Websites

1 LiftDNA is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to LiftDNA in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 45 other categories.

2 LiftDNA is leading in Humor, Football, Relationships & Dating, Magazines & E-Zines and one other category.


1 Kitara Media is leading in most countries, including United States, Canada, India, Argentina and 16 other countries.

2 LiftDNA is leading in United Kingdom, Russia, Netherlands, China and 7 other countries.