Market Share by Top Websites

1 LiftDNA is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to LiftDNA in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 42 other categories.

2 LiftDNA is leading in Humor, Social Network, Magazines & E-Zines, Relationships & Dating and one other category.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, India, Brazil and 24 other countries.

2 LiftDNA is leading in United Kingdom, Sweden, China, Denmark and 4 other countries.