Market Share by Top Websites

2 In terms of market share, Kitara Media is clearly lagging behind, losing to LiftDNA in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 47 other categories.

2 LiftDNA is leading in Relationships & Dating, Social Network, Financial Management, Marketing & Advertising and one other category.

Geography

1 Kitara Media is leading in most countries, including United States, India, Canada, France and 28 other countries.

2 LiftDNA is leading in Ireland, Taiwan, China, Bulgaria and 4 other countries.