Market Share by Top Websites

1 Ligatus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Ligatus in all segments.

Websites Categories

1 Ligatus has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Sports, People & Society and 79 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Computer & Electronics, Software and 20 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, Russia, Taiwan and 23 other countries.

2 Ligatus is leading in France, Germany, Turkey, Netherlands and 22 other countries.