Market Share by Top Websites

1 Ligatus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Ligatus in all segments.

Websites Categories

1 Ligatus has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Sports, Business & Industry and 72 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Travel and 16 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, Brazil, Russia, India and 20 other countries.

2 Ligatus is leading in Germany, France, Netherlands, Turkey and 18 other countries.