Market Share by Top Websites

1 Ligatus is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Ligatus in all segments.

Websites Categories

1 Ligatus has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Sports, Business & Industry and 69 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Travel and 16 other categories.


1 Ligatus is leading in most countries, including Germany, France, Netherlands, Turkey and 22 other countries.

2 Kitara Media is leading in United States, Canada, India, Argentina and 11 other countries.