Market Share by Top Websites

1 Lijit is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Lijit in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 141 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Tourism, Online and 4 other categories.


1 Lijit is leading in most countries, including United States, India, Germany, United Kingdom and 61 other countries.

2 Kitara Media is leading in Sri Lanka, Panama and Peru.