Market Share by Top Websites

1 Lijit is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Lijit in all segments.

Websites Categories

1 Lijit has better usage coverage in more websites categories. Including People & Society, Arts & Entertainment, News & Media, Business & Industry and 175 other categories.

2 Kitara Media is leading in Restaurants & Delivery, Airlines & Airports and Boxing.


1 Lijit is leading in most countries, including United States, France, Spain, Mexico and 108 other countries.

2 Kitara Media is leading in Yemen.