In terms of market share, Kitara Media is clearly lagging behind, losing to LinkZ in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 13 other categories.
LinkZ is leading in News & Media, Sports, Technology News, Cooking & Recipes and 9 other categories.
Kitara Media is leading in most countries, including United States, Canada, Algeria, Sri Lanka and 14 other countries.
LinkZ is leading in Turkey and Azerbaijan.