In terms of market share, Kitara Media is clearly lagging behind, losing to LinkZ in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Adult, Computer & Electronics, Music & Audio and 10 other categories.
LinkZ is leading in News & Media, Business & Industry, Sports, Cooking & Recipes and 10 other categories.
Kitara Media is leading in most countries, including United States, Sri Lanka, Canada, Germany and 15 other countries.
LinkZ is leading in Turkey, Serbia and Azerbaijan.