In terms of market share, Kitara Media is clearly lagging behind, losing to LinkZ in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 35 other categories.
LinkZ is leading in News & Media, Career & Education, Education, Shopping and 17 other categories.
Kitara Media is leading in most countries, including United States, Canada, Philippines, United Kingdom and 34 other countries.
LinkZ is leading in Turkey, Azerbaijan and Georgia.