In terms of market share, Kitara Media is clearly lagging behind, losing to Lookery in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 13 other categories.
Lookery is leading in Internet & Telecom, Shopping, Consumer Electronics, Travel and 2 other categories.
Kitara Media is leading in most countries, including United States, United Kingdom, Indonesia, Brazil and 10 other countries.
Lookery is leading in Bangladesh, Poland, South Africa and Sweden.