In terms of market share, Kitara Media is clearly lagging behind, losing to Lookery in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 44 other categories.
Lookery is leading in Finance, General Merchandise, Health, Investing and 7 other categories.
Kitara Media is leading in most countries, including United States, United Kingdom, Canada, Brazil and 21 other countries.
Lookery is leading in Poland, Japan and Indonesia.