In terms of market share, Kitara Media is clearly lagging behind, losing to Lookery in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 44 other categories.
Lookery is leading in Finance, Motorsports, Investing, General Merchandise and 6 other categories.
Kitara Media is leading in most countries, including United States, India, Canada, United Kingdom and 48 other countries.
Lookery is leading in Slovakia and Saudi Arabia.