Market Share by Top Websites

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Madison Logic in all segments.

Websites Categories

1 Madison Logic has better usage coverage in more websites categories. Including Business & Consumer Services and Gambling.

2 Kitara Media hasn't got a lead over Madison Logic in any websites category.

Geography

1 Madison Logic is leading in most countries, including United States, Germany, India and Serbia.

2 Kitara Media is leading in Vietnam.