Market Share by Top Websites

1 Madison Logic is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Madison Logic in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 39 other categories.

2 Madison Logic is leading in Business & Industry, Computer & Electronics, Software, Marketing & Advertising and 24 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, India, Germany, Spain and 46 other countries.

2 Madison Logic is leading in United Kingdom, China, Zimbabwe, Luxembourg and 5 other countries.