Market Share by Top Websites

1 Madison Logic is leading in Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Madison Logic in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 32 other categories.

2 Madison Logic is leading in Business & Industry, Computer & Electronics, Health, Internet & Telecom and 31 other categories.


1 Madison Logic is leading in most countries, including United States, India, United Kingdom, Netherlands and 18 other countries.

2 Kitara Media is leading in Argentina, Pakistan, Spain, Switzerland and 10 other countries.