Market Share by Top Websites

1 Madison Logic is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Madison Logic in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 38 other categories.

2 Madison Logic is leading in Business & Industry, Computer & Electronics, Software, Health and 25 other categories.

Geography

1 Madison Logic is leading in most countries, including United States, United Kingdom, Japan, France and 15 other countries.

2 Kitara Media is leading in India, Canada, Switzerland, Spain and 12 other countries.