Market Share by Top Websites

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Mass2 in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 16 other categories.

2 Mass2 is leading in Autos & Vehicles, Business & Industry, Car Buying, Finance and 16 other categories.


1 Kitara Media is leading in most countries, including Canada, China, Colombia, France and 15 other countries.

2 Mass2 is leading in United States, United Kingdom and Russia.