In terms of market share, Kitara Media is clearly lagging behind, losing to Mass2 in all segments.
Mass2 has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Shopping and 21 other categories.
Kitara Media is leading in Arts & Entertainment, People & Society, Adult, Computer & Electronics and 12 other categories.
Kitara Media is leading in most countries, including Sri Lanka, Canada, Germany, India and 14 other countries.
Mass2 is leading in United States.