Market Share by Top Websites

1 Mass2 is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Mass2 in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 44 other categories.

2 Mass2 is leading in Autos & Vehicles, Car Buying, Finance, Automotive Industry and 13 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, India, Canada, United Kingdom and 55 other countries.

2 Mass2 hasn't got a lead over Kitara Media in any country.