In terms of market share, Kitara Media is clearly lagging behind, losing to Mass2 in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 16 other categories.
Mass2 is leading in Autos & Vehicles, Business & Industry, Car Buying, Finance and 16 other categories.
Kitara Media is leading in most countries, including Canada, China, Colombia, France and 15 other countries.
Mass2 is leading in United States, United Kingdom and Russia.