Market Share by Top Websites

1 Mass2 is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Mass2 in all segments.

Websites Categories

1 Mass2 has better usage coverage in more websites categories. Including Autos & Vehicles, Business & Industry, Car Buying, Shopping and 20 other categories.

2 Kitara Media is leading in Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 12 other categories.

Geography

1 Kitara Media is leading in most countries, including United Kingdom, Indonesia, Brazil, Canada and 10 other countries.

2 Mass2 is leading in United States, Russia and Philippines.