Market Share by Top Websites

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Matchbin in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 50 other categories.

2 Matchbin is leading in Pets & Animals, Marketing & Advertising, Beauty & Fitness, Furniture and 2 other categories.


1 Kitara Media is leading in most countries, including United States, India, United Kingdom, Germany and 52 other countries.

2 Matchbin hasn't got a lead over Kitara Media in any country.