In terms of market share, Kitara Media is clearly lagging behind, losing to Matchbin in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 50 other categories.
Matchbin is leading in Coupons, Furniture, Beauty & Fitness, Marketing & Advertising and 2 other categories.
Kitara Media is leading in most countries, including United States, Egypt, Canada, India and 27 other countries.
Matchbin is leading in Belarus.