Market Share by Top Websites

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Matchbin in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 17 other categories.

2 Matchbin is leading in Marketing & Advertising.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, United Kingdom, Indonesia and 12 other countries.

2 Matchbin is leading in Israel and South Korea.