In terms of market share, Kitara Media is clearly lagging behind, losing to Matchbin in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 50 other categories.
Matchbin is leading in Pets & Animals, Marketing & Advertising, Beauty & Fitness, Furniture and 2 other categories.
Kitara Media is leading in most countries, including United States, India, United Kingdom, Germany and 52 other countries.
Matchbin hasn't got a lead over Kitara Media in any country.