In terms of market share, Kitara Media is clearly lagging behind, losing to Matchbin in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 17 other categories.
Matchbin is leading in Marketing & Advertising.
Kitara Media is leading in most countries, including United States, Canada, United Kingdom, Indonesia and 12 other countries.
Matchbin is leading in Israel and South Korea.