Market Share by Top Websites

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Matchbin in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 49 other categories.

2 Matchbin is leading in Beauty & Fitness, Marketing & Advertising, Pets & Animals, Pets and 2 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, India, Brazil, Spain and 26 other countries.

2 Matchbin is leading in Slovenia, United Arab Emirates, Ghana and Hungary.