In terms of market share, Kitara Media is clearly lagging behind, losing to Matchbin in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 49 other categories.
Matchbin is leading in Beauty & Fitness, Marketing & Advertising, Pets & Animals, Pets and 2 other categories.
Kitara Media is leading in most countries, including United States, India, Brazil, Spain and 26 other countries.
Matchbin is leading in Slovenia, United Arab Emirates, Ghana and Hungary.