Market Share by Top Websites

1 Mellow Ads is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Mellow Ads in all segments.

Websites Categories

1 Mellow Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Business & Industry, Adult and 51 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Computer & Electronics and 19 other categories.

Geography

1 Mellow Ads is leading in most countries, including Brazil, Russia, Indonesia, India and 67 other countries.

2 Kitara Media is leading in United States, Singapore, Canada, Israel and 14 other countries.