Market Share by Top Websites

1 Mellow Ads is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Mellow Ads in all segments.

Websites Categories

1 Mellow Ads has better usage coverage in more websites categories. Including Arts & Entertainment, Internet & Telecom, Business & Industry, Adult and 63 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Graphics & Multimedia Tools, History and one other category.

Geography

1 Mellow Ads is leading in most countries, including Brazil, Russia, Iran, Indonesia and 75 other countries.

2 Kitara Media is leading in Canada, United Arab Emirates, Trinidad and Tobago, New Zealand and 2 other countries.