Market Share by Top Websites

1 Mellow Ads is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Mellow Ads in all segments.

Websites Categories

1 Mellow Ads has better usage coverage in more websites categories. Including Internet & Telecom, Arts & Entertainment, Business & Industry, Adult and 60 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery and History.

Geography

1 Mellow Ads is leading in most countries, including Brazil, Russia, Indonesia, United States and 70 other countries.

2 Kitara Media is leading in Canada, Qatar and Latvia.