Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Clothing, Coupons, Business & Industry and 58 other categories.

2 Kitara Media is leading in Restaurants & Delivery, People & Society, Adult, Music & Audio and 8 other categories.

Geography

1 Mercent is leading in most countries, including United States, United Kingdom, Canada, Germany and 38 other countries.

2 Kitara Media is leading in Colombia, Argentina, Iran, Israel and 5 other countries.