Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Clothing, Coupons, Business & Industry and 57 other categories.

2 Kitara Media is leading in Food & Drink, Computer & Electronics, Restaurants & Delivery, Adult and 8 other categories.

Geography

1 Mercent is leading in most countries, including United States, United Kingdom, France, Australia and 46 other countries.

2 Kitara Media is leading in Latvia, Serbia, Singapore and Bulgaria.