Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Arts & Entertainment, Business & Industry, Clothing and 69 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Computer & Electronics and 31 other categories.

Geography

1 Mercent is leading in most countries, including United States, United Kingdom, India, Canada and 39 other countries.

2 Kitara Media is leading in Germany, Turkey, Netherlands, Argentina and 8 other countries.