Market Share by Top Websites

1 Mercent is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Mercent in all segments.

Websites Categories

1 Mercent has better usage coverage in more websites categories. Including Shopping, Clothing, Business & Industry, Home & Garden and 48 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 33 other categories.


1 Mercent is leading in most countries, including United States, Canada, United Kingdom, Australia and 74 other countries.

2 Kitara Media is leading in India, Argentina, Pakistan, Switzerland and 3 other countries.