In terms of market share, Kitara Media is clearly lagging behind, losing to Merchenta in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 14 other categories.
Merchenta is leading in Shopping, Clothing, Products & Shopping, Health and 7 other categories.
Kitara Media is leading in most countries, including United States, Indonesia, Brazil, Canada and 8 other countries.
Merchenta is leading in United Kingdom, France, Viet Nam, Poland and 3 other countries.