Kitara Media is leading in Top 100K Sites.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 45 other categories.
Merchenta is leading in Shopping, Clothing, Home & Garden, Health and 9 other categories.
Kitara Media is leading in most countries, including United States, Canada, Brazil, Singapore and 23 other countries.
Merchenta is leading in United Kingdom, China, France, Australia and 6 other countries.