In terms of market share, Kitara Media is clearly lagging behind, losing to Merchenta in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 45 other categories.
Merchenta is leading in Shopping, Health, Clothing, Products & Shopping and 8 other categories.
Kitara Media is leading in most countries, including United States, India, Canada, Germany and 53 other countries.
Merchenta is leading in United Kingdom.