Market Share by Top Websites

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Merchenta in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 45 other categories.

2 Merchenta is leading in Shopping, Clothing, Health, Home & Garden and 8 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, India, Canada, Brazil and 18 other countries.

2 Merchenta is leading in United Kingdom, France, Poland and Ireland.