In terms of market share, Kitara Media is clearly lagging behind, losing to Meta Network in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 43 other categories.
Meta Network is leading in Music & Audio, Movies, Religion & Spirituality, Health and 6 other categories.
Kitara Media is leading in most countries, including United States, Canada, United Kingdom, Egypt and 22 other countries.
Meta Network is leading in Argentina, Brazil, Spain, Mexico and 7 other countries.