In terms of market share, Kitara Media is clearly lagging behind, losing to Meta Network in all segments.
Meta Network has better usage coverage in more websites categories. Including People & Society, Internet & Telecom, Movies, Music & Audio and 12 other categories.
Kitara Media is leading in Food & Drink, Restaurants & Delivery, Computer & Electronics, Adult and 6 other categories.
Meta Network is leading in most countries, including Spain, Argentina, Mexico, India and 6 other countries.
Meta Network is leading in Spain, Argentina, Mexico, India and 6 other countries.