Market Share by Top Websites

1 Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 92 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 21 other categories.

Geography

1 Kitara Media is leading in most countries, including India, Germany, Spain, Brazil and 40 other countries.

2 Microsoft adCenter Conversion is leading in United States, United Kingdom, France, Canada and 10 other countries.