Market Share by Top Websites

1 Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 93 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 22 other categories.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, India, Canada and 17 other countries.

2 Kitara Media is leading in Brazil, Netherlands, Germany, Poland and 16 other countries.