Market Share by Top Websites

1 Microsoft adCenter Conversion is leading in Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Computer & Electronics, Shopping, Health and 69 other categories.

2 Kitara Media is leading in Arts & Entertainment, Food & Drink, Restaurants & Delivery, News & Media and 3 other categories.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, India, France and 24 other countries.

2 Kitara Media is leading in Taiwan, Indonesia, Colombia, Palestinian Territories and 4 other countries.