Market Share by Top Websites

1 Microsoft adCenter Conversion is leading in Top 1M Sites.

2 Kitara Media is leading in Top 100K Sites.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 92 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 22 other categories.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, Canada and 20 other countries.

2 Kitara Media is leading in Turkey, Netherlands, Germany, Romania and 11 other countries.