Market Share by Top Websites

1 Microsoft adCenter Conversion is leading in Top 1M Sites.

2 Kitara Media is leading in Top 100K Sites.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 90 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 23 other categories.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, France, India and 21 other countries.

2 Kitara Media is leading in Canada, Philippines, Brazil, Romania and 15 other countries.