Market Share by Top Websites

1 Microsoft adCenter Conversion is leading in Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Microsoft adCenter Conversion in all segments.

Websites Categories

1 Microsoft adCenter Conversion has better usage coverage in more websites categories. Including Business & Industry, Shopping, Health, Computer & Electronics and 85 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 18 other categories.

Geography

1 Microsoft adCenter Conversion is leading in most countries, including United States, United Kingdom, Canada, France and 21 other countries.

2 Kitara Media is leading in Brazil, Japan, Iran, Thailand and 15 other countries.