In terms of market share, Kitara Media is clearly lagging behind, losing to Mindset Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 16 other categories.
Mindset Media is leading in Science, Shopping and Engineering & Technology.
Kitara Media is leading in most countries, including United States, Canada, Taiwan, United Kingdom and 13 other countries.
Mindset Media is leading in Austria, Argentina and Lebanon.