Market Share by Top Websites

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Mindset Media in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 16 other categories.

2 Mindset Media is leading in Science, Shopping and Engineering & Technology.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, Taiwan, United Kingdom and 13 other countries.

2 Mindset Media is leading in Austria, Argentina and Lebanon.