In terms of market share, Kitara Media is clearly lagging behind, losing to Mindset Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 46 other categories.
Mindset Media is leading in Science, Consumer Electronics and Engineering & Technology.
Kitara Media is leading in most countries, including United States, Canada, India, Italy and 20 other countries.
Mindset Media is leading in Egypt.