In terms of market share, Kitara Media is clearly lagging behind, losing to Mindset Media in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 45 other categories.
Mindset Media is leading in Science, Consumer Electronics and Engineering & Technology.
Kitara Media is leading in most countries, including United States, India, Canada, France and 30 other countries.
Mindset Media hasn't got a lead over Kitara Media in any country.