Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, People & Society, Business & Industry and 81 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Travel, Software and 14 other categories.

Geography

1 Moat is leading in most countries, including United States, United Kingdom, Canada, Japan and 44 other countries.

2 Kitara Media is leading in Taiwan, Thailand, Portugal, Panama and 7 other countries.