Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Sports, News & Media, Arts & Entertainment, Football and 70 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Adult and Graphics & Multimedia Tools.

Geography

1 Moat is leading in most countries, including United States, Germany, United Kingdom, Canada and 37 other countries.

2 Kitara Media is leading in Indonesia and Taiwan.