Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Computer & Electronics and 66 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Software and 20 other categories.

Geography

1 Moat is leading in most countries, including United States, United Kingdom, Japan, Canada and 27 other countries.

2 Kitara Media is leading in India, Malaysia, Sweden, Latvia and 3 other countries.