1
Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.
2
In terms of market share, Kitara Media is clearly lagging behind, losing to Moat in all segments.
1
Moat has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Music & Audio and 68 other categories.
2
Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Software and 23 other categories.
1
Moat is leading in most countries, including United States, Japan, United Kingdom, Canada and 33 other countries.
2
Kitara Media is leading in Egypt, Czech Republic, Sri Lanka, Thailand and 7 other countries.