Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Arts & Entertainment, News & Media, Business & Industry, Music & Audio and 59 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Computer & Electronics and 24 other categories.

Geography

1 Moat is leading in most countries, including United States, United Kingdom, Japan, Canada and 38 other countries.

2 Kitara Media is leading in Czech Republic, Saudi Arabia, United Arab Emirates, South Africa and 7 other countries.