Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, Business & Industry, Internet & Telecom and 63 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Travel and 21 other categories.

Geography

1 Moat is leading in most countries, including United States, United Kingdom, Germany, Japan and 45 other countries.

2 Kitara Media is leading in India, Singapore, Timor-leste, Switzerland and 20 other countries.