Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites and Top 1M Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including Sports, News & Media, Football, Arts & Entertainment and 69 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Adult, Graphics & Multimedia Tools and 2 other categories.

Geography

1 Moat is leading in most countries, including United States, United Kingdom, Canada, Germany and 40 other countries.

2 Kitara Media is leading in Colombia, Israel, Latvia, Nepal and 2 other countries.