Market Share by Top Websites

1 Moat is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Moat in all segments.

Websites Categories

1 Moat has better usage coverage in more websites categories. Including News & Media, Arts & Entertainment, People & Society, Business & Industry and 87 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Travel, Tourism and 12 other categories.


1 Moat is leading in most countries, including United States, United Kingdom, Canada, Spain and 46 other countries.

2 Kitara Media is leading in Pakistan, Switzerland, Taiwan, Iran and 2 other countries.