Kitara Media is leading in Top 100K Sites.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 48 other categories.
Mobile Theory is leading in Health and Programming.
Kitara Media is leading in most countries, including United States, Canada, Brazil, Singapore and 24 other countries.
Mobile Theory is leading in India, New Zealand and China.