Kitara Media is leading in Top 100K Sites.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 43 other categories.
Mobile Theory is leading in Health and Programming.
Kitara Media is leading in most countries, including United States, Brazil, Russia, India and 30 other countries.
Mobile Theory hasn't got a lead over Kitara Media in any country.