In terms of market share, Kitara Media is clearly lagging behind, losing to Mobile Theory in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 48 other categories.
Mobile Theory is leading in Health and Programming.
Kitara Media is leading in most countries, including United States, Canada, India, Germany and 25 other countries.
Mobile Theory is leading in Viet Nam.