Market Share by Top Websites

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Mobile Theory in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 48 other categories.

2 Mobile Theory is leading in Health and Programming.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, India, Germany and 25 other countries.

2 Mobile Theory is leading in Viet Nam.