In terms of market share, Kitara Media is clearly lagging behind, losing to Mobile Theory in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 48 other categories.
Mobile Theory is leading in Programming.
Kitara Media is leading in most countries, including United States, India, Germany, United Kingdom and 52 other countries.
Mobile Theory hasn't got a lead over Kitara Media in any country.