In terms of market share, Kitara Media is clearly lagging behind, losing to Mobile Theory in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 18 other categories.
Mobile Theory is leading in Health, Business & Industry and Construction & Maintenance.
Kitara Media is leading in most countries, including United States, Canada, Taiwan, United Kingdom and 13 other countries.
Mobile Theory is leading in China and Poland.