Kitara Media is leading in Top 100K Sites.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 48 other categories.
Mobile Theory is leading in Construction & Maintenance, Health and Programming.
Kitara Media is leading in most countries, including United States, Canada, India, Germany and 26 other countries.
Mobile Theory is leading in Israel.