Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including Autos & Vehicles, News & Media, Internet & Telecom, Arts & Entertainment and 112 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Tourism and 13 other categories.

Geography

1 Nativo is leading in most countries, including United States, United Kingdom, Canada, Thailand and 46 other countries.

2 Kitara Media is leading in Taiwan, Japan, United Arab Emirates, Sri Lanka and 8 other countries.