Market Share by Top Websites

1 Nativo is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Nativo in all segments.

Websites Categories

1 Nativo has better usage coverage in more websites categories. Including Autos & Vehicles, News & Media, Internet & Telecom, Arts & Entertainment and 101 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, People & Society, Travel and 12 other categories.

Geography

1 Nativo is leading in most countries, including United States, United Kingdom, Canada, Germany and 48 other countries.

2 Kitara Media is leading in Iran, Taiwan, Peru, Malaysia and 6 other countries.