Market Share by Top Websites

1 Neodata is leading in Top 10K Sites, Top 100K Sites, Top 1M Sites and The Entire Web.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Neodata in all segments.

Websites Categories

1 Neodata has better usage coverage in more websites categories. Including Business & Industry, Arts & Entertainment, Marketing & Advertising, Travel and 157 other categories.

2 Kitara Media is leading in Food & Drink, Restaurants & Delivery, Games, Online and one other category.


1 Neodata is leading in most countries, including Italy, United States, Germany, France and 44 other countries.

2 Kitara Media is leading in Canada, India, Sri Lanka, Taiwan and 5 other countries.