In terms of market share, Kitara Media is clearly lagging behind, losing to Newtention in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 46 other categories.
Newtention is leading in Clothing, Marketing & Advertising, Agriculture & Forestry, Jewelry and 4 other categories.
Kitara Media is leading in most countries, including United States, India, Canada, France and 26 other countries.
Newtention is leading in Germany, Taiwan, Switzerland and Portugal.