In terms of market share, Kitara Media is clearly lagging behind, losing to Newtention in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 47 other categories.
Newtention is leading in Clothing, Agriculture & Forestry, Marketing & Advertising, Jewelry and 4 other categories.
Kitara Media is leading in most countries, including United States, India, Canada, Brazil and 15 other countries.
Newtention is leading in Germany, Korea Republic, Singapore, Zimbabwe and one other country.