Market Share by Top Websites

1 Newtention is leading in Top 100K Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Newtention in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 47 other categories.

2 Newtention is leading in Marketing & Advertising, Clothing, Agriculture & Forestry, Health and 5 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, United Kingdom, Canada, Brazil and 19 other countries.

2 Newtention is leading in Germany, China, France, Italy and 3 other countries.