In terms of market share, Kitara Media is clearly lagging behind, losing to Newtention in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Food & Drink, Restaurants & Delivery and 15 other categories.
Newtention is leading in Business & Industry, Tourism, Travel, Shopping and 4 other categories.
Kitara Media is leading in most countries, including United States, Canada, United Kingdom, Brazil and 8 other countries.
Newtention is leading in Germany, Russia, South Korea, France and 4 other countries.