In terms of market share, Kitara Media is clearly lagging behind, losing to Newtention in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 48 other categories.
Newtention is leading in Marketing & Advertising, Agriculture & Forestry, Clothing, Jobs & Employment and 4 other categories.
Kitara Media is leading in most countries, including United States, India, United Kingdom, Spain and 48 other countries.
Newtention is leading in Germany, Austria, Norway and Bulgaria.