Market Share by Top Websites

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Newtention in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 47 other categories.

2 Newtention is leading in Clothing, Agriculture & Forestry, Marketing & Advertising, Jewelry and 4 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, India, Canada, Brazil and 15 other countries.

2 Newtention is leading in Germany, Korea Republic, Singapore, Zimbabwe and one other country.