Market Share by Top Websites

1 Newzia is leading in Top 10K Sites and Top 100K Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Newzia in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, People & Society, Restaurants & Delivery and 15 other categories.

2 Newzia is leading in Business & Industry.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, United Kingdom, Brazil and 10 other countries.

2 Newzia is leading in Japan.