In terms of market share, Kitara Media is clearly lagging behind, losing to Newzia in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Adult, Computer & Electronics, Food & Drink and 14 other categories.
Newzia is leading in Business & Industry.
Kitara Media is leading in most countries, including United States, Canada, France, Mexico and 13 other countries.
Newzia is leading in Japan.