In terms of market share, Kitara Media is clearly lagging behind, losing to Nster in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 14 other categories.
Nster is leading in Shopping.
Kitara Media is leading in most countries, including United States, United Kingdom, Indonesia, Brazil and 11 other countries.
Nster hasn't got a lead over Kitara Media in any country.