Market Share by Top Websites

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 43 other categories.

2 Open AdExchange is leading in Shopping, Marketing & Advertising, Real Estate, Newspapers and 12 other categories.


1 Kitara Media is leading in most countries, including United States, Canada, India, Argentina and 20 other countries.

2 Open AdExchange is leading in Denmark, Netherlands, Guatemala, Norway and one other country.