Kitara Media is leading in Top 100K Sites.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 45 other categories.
Open AdExchange is leading in Shopping, Marketing & Advertising, Real Estate, Newspapers and 12 other categories.
Kitara Media is leading in most countries, including United States, Canada, Turkey, Netherlands and 25 other countries.
Open AdExchange is leading in Denmark and Norway.