Kitara Media is leading in Top 100K Sites.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 45 other categories.
Open AdExchange is leading in Shopping, Marketing & Advertising, Real Estate, Newspapers and 11 other categories.
Kitara Media is leading in most countries, including United States, Canada, India, Germany and 26 other countries.
Open AdExchange is leading in Denmark, Sweden, Romania and Malta.