2
In terms of market share, Kitara Media is clearly lagging behind, losing to Open AdExchange in all segments.
1
Open AdExchange has better usage coverage in more websites categories. Including Arts & Entertainment, Finance, Home & Garden and Jobs & Career.
2
Kitara Media hasn't got a lead over Open AdExchange in any websites category.
1
Open AdExchange is leading in most countries, including Denmark, Pakistan and Sweden.
2
Kitara Media is leading in Vietnam and United States.