In terms of market share, Kitara Media is clearly lagging behind, losing to Open AdExchange in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 45 other categories.
Open AdExchange is leading in Shopping, Marketing & Advertising, Real Estate, Newspapers and 12 other categories.
Kitara Media is leading in most countries, including United States, Canada, India, Germany and 25 other countries.
Open AdExchange is leading in Denmark, Sweden, Gibraltar and Faroe Islands.