In terms of market share, Kitara Media is clearly lagging behind, losing to Open AdExchange in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 12 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Real Estate, Newspapers and 9 other categories.
Kitara Media is leading in most countries, including United States, Canada, Taiwan, India and 12 other countries.
Open AdExchange is leading in Denmark, Germany, Guatemala, Slovakia and one other country.