Kitara Media is leading in Top 100K Sites.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 42 other categories.
Open AdExchange is leading in Shopping, Marketing & Advertising, Real Estate, Newspapers and 9 other categories.
Kitara Media is leading in most countries, including United States, Brazil, Russia, India and 30 other countries.
Open AdExchange is leading in Denmark and Sweden.