Market Share by Top Websites

1 Open AdExchange is leading in Top 100K Sites.

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 45 other categories.

2 Open AdExchange is leading in Shopping, Marketing & Advertising, Real Estate, Newspapers and 14 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, India, Brazil, Canada and 30 other countries.

2 Open AdExchange is leading in Denmark, Lithuania, Japan and Guatemala.