Kitara Media is leading in Top 100K Sites.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, People & Society, Computer & Electronics, Food & Drink and 14 other categories.
Open AdExchange is leading in Business & Industry, Shopping, Newspapers, Internet & Telecom and 11 other categories.
Kitara Media is leading in most countries, including United States, Canada, Sri Lanka, Iran and 12 other countries.
Open AdExchange is leading in Denmark and Sweden.