Market Share by Top Websites

2 In terms of market share, Kitara Media is clearly lagging behind, losing to Open AdExchange in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 12 other categories.

2 Open AdExchange is leading in Business & Industry, Shopping, Real Estate, Newspapers and 9 other categories.


1 Kitara Media is leading in most countries, including United States, Canada, Taiwan, India and 12 other countries.

2 Open AdExchange is leading in Denmark, Germany, Guatemala, Slovakia and one other country.