In terms of market share, Kitara Media is clearly lagging behind, losing to OptiFuze in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 48 other categories.
OptiFuze is leading in Health, Newspapers, Coupons, Baseball and 4 other categories.
Kitara Media is leading in most countries, including United States, India, Canada, France and 30 other countries.
OptiFuze is leading in Viet Nam.