In terms of market share, Kitara Media is clearly lagging behind, losing to OptiFuze in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 49 other categories.
OptiFuze is leading in Health, Coupons, Baseball, Beauty & Fitness and 4 other categories.
Kitara Media is leading in most countries, including United States, India, United Kingdom, Germany and 53 other countries.
OptiFuze hasn't got a lead over Kitara Media in any country.