In terms of market share, Kitara Media is clearly lagging behind, losing to OptiFuze in all segments.
Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 49 other categories.
OptiFuze is leading in Health, Gay, Lesbian, & Bisexual, Newspapers, Nursery & Playroom and 6 other categories.
Kitara Media is leading in most countries, including Egypt, Canada, India, France and 28 other countries.
OptiFuze is leading in Pakistan.