In terms of market share, Kitara Media is clearly lagging behind, losing to OptiFuze in all segments.
Kitara Media has better usage coverage in more websites categories. Including Arts & Entertainment, Food & Drink, Restaurants & Delivery, People & Society and 17 other categories.
OptiFuze is leading in Health, Nursery & Playroom, Home & Garden, Nutrition and 3 other categories.
Kitara Media is leading in most countries, including United States, Canada, Taiwan, Indonesia and 11 other countries.
OptiFuze hasn't got a lead over Kitara Media in any country.