Market Share by Top Websites

2 In terms of market share, Kitara Media is clearly lagging behind, losing to OptiFuze in all segments.

Websites Categories

1 Kitara Media has better usage coverage in more websites categories. Including Food & Drink, Restaurants & Delivery, People & Society, Arts & Entertainment and 49 other categories.

2 OptiFuze is leading in Health, Beauty & Fitness, Fitness, Newspapers and 4 other categories.

Geography

1 Kitara Media is leading in most countries, including United States, Canada, India, Italy and 20 other countries.

2 OptiFuze is leading in Croatia, Denmark, Pakistan and Thailand.